Ethena is rapidly gaining attention as a growing crypto project that offers an alternative to leading stablecoins with its “synthetic dollar” token. Following the founder Guy Young’s detailed plans for a new proposal aimed at traditional financial institutions, the token has gained value in digital asset markets.
New Product Offering
In a comprehensive blog post outlining the 2025 roadmap, Young announced that Ethena plans to enter the traditional finance industry with a new product called iUSDe. Expected to launch next month, this product will be a variation of Ethena’s staked stablecoin, sUSDe, and will include a wrapping contract that mandates transfer restrictions at the token level.
The roadmap also includes integration with the popular messaging platform Telegram and the creation of a dedicated Ethena network. According to Young, having sUSDe within Telegram will serve as a mobile neo-bank, allowing users to transfer, spend, and save.
Network Development and Applications
Among Ethena’s ambitions is evolving from a protocol that issues a single asset to an operational network by 2025. This network is expected to reserve certain portions of token supply as airdrops for those staking ENA tokens, similar to Binance‘s

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