One of the greatest challenges in the process of product development is determining which features will have the biggest impact on customer satisfaction and significantly contribute to the product’s success on the market.
With contributions and ideas from many different sides, including the development team, internal stakeholders, marketing department, and others, the backlog of proposed features may often seem endless and quite overwhelming.
A lot of these product features will prove to be very useful and even potential game changers. However, others will just needlessly drain the financial resources and cause everyone involved in the process to waste valuable time.
So, for the product to be successful, it’s essential to be able to properly prioritise and create a product roadmap
with features that will work, delight the customers, and make the product stand out among the competition.
The earlier this is done in the development process the better. Of course, making these decisions is not easy, as you certainly can’t rely on gut feeling to determine the value of certain features to the customer.
This is where the kano model comes in, as an extremely helpful tool to guide you through the process of deciding which product features are meaningful and bring value to the end users and which are just an unnecessary burden on the entire development process.
